Amazon India launched its first floating store on Dal Lake in Srinagar, Kashmir on July 27, 2023. The store is part of Amazon’s ‘I Have Space’ delivery program, which allows Amazon to partner with local businesses to deliver products to customers in remote areas.
The floating store is housed on a shikara (a traditional houseboat), and is located in the Nigeen Lake. The store will sell a variety of products, including books, electronics, and groceries.
Amazon’s decision to launch a floating store in Dal Lake is a significant move. The lake is a popular tourist destination, and the store will provide Amazon with a way to reach customers who live in the area.
The floating store is also a boon for the local community. The owner of the shikara, Murtaza Khan Kashi, will be responsible for delivering products to customers. This will provide him with an additional source of income.
Amit Agarwal, Senior Vice President – India and emerging markets at Amazon, said that the floating store is a representation of innovation, accessibility, and growth of local businesses. He said that Amazon is committed to “making e-commerce more accessible and convenient for customers in every corner of India.”
The launch of the floating store is a positive development for Amazon, the local community, and the tourism industry in Kashmir. The store is a unique and innovative way to deliver products to customers, and it is sure to be a popular destination for tourists.