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BeCafe – Bharat Petroleum launches its first Cafe Franchise in India

by Koushik Gope
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Bharat Petroleum launches its first Cafe Franchise ‘BeCafe‘ in India at M/s Gurunanak Service Station, Haldwani in Uttarakhand.

Mr. Rajiv Dutta, Head (Retail) BPCL, Northern Region, officially opened the café.

The café will be the first of 20 BeCafé’s that are anticipated to open in strategic ROs along important highway corridors in the Northern Region.

The business intends to increase the number of these locations to 50 in FY23 in order to increase the market effect and optimize resources, including the supply chain.

BeCafé is a “Highway to Non-Fuel Business”, which has allowed them to enter the high-margin F&B industry.

The goal of BPCL is to become the biggest franchised café chain in India with a consumer value proposition of ON THE GO F&B convenience.

By creating a network that provides a unique customer experience around fuel, on-the-go F&B convenience, hygienic restrooms, EV charging, CNG, and parking to the rapidly expanding motorist segment, BPCL hopes to maintain and grow its highway business while remaining relevant to the highway consumer.

The café’s name, “Be,” alludes to one’s status or state of being.

The company wants to build “BeCafe” as a young brand that inspires young people to go beyond their individualism while also encouraging them to be who they want to be.

Ambala-Chandigarh, Ambala-Ludhiana-Pathankot, Chandigarh-Manali, Chandigarh-Dharamshala, Pathankot-Dharamshala, and Dharamshala-Manali are the other upcoming corridors.

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