The Rajasthan government has granted permissions to 12 beer brands to supply their products in the state. The brands include Budweiser, Corona, Heineken, Haywards 5000, Carlsberg, Tuborg, Kingfisher, Haywards X2 Strong, Black Label, Foster’s, and Carlsberg Elephant.
The permissions were granted after the Rajasthan government amended its excise policy in 2022. The new policy allows for the entry of foreign beer brands into the state.
The beer brands that have received permissions are expected to start supplying their products in Rajasthan from the next financial year, which begins in April 2023.
The entry of foreign beer brands into Rajasthan is expected to boost the state’s excise revenue. The state government is targeting to collect Rs 1,000 crore from the sale of beer in the next financial year.
The entry of foreign beer brands is also expected to give a boost to the tourism industry in Rajasthan. The state is a popular tourist destination, and the availability of foreign beer is expected to attract more tourists.
Background
The Rajasthan government has been considering allowing the entry of foreign beer brands into the state for several years. The government had initially planned to allow the entry of foreign beer brands in 2021, but the plan was delayed due to the COVID-19 pandemic.
The new excise policy, which was approved in 2022, allows for the entry of foreign beer brands into the state. The policy also allows for the increase in the number of liquor shops in the state.
The Impact of the Permission
The permission granted to the 12 beer brands is expected to have a significant impact on the beer market in Rajasthan. The entry of foreign beer brands is expected to give a boost to the market and increase competition.
The permission is also expected to lead to a rise in the prices of beer in Rajasthan. The prices of foreign beer brands are typically higher than the prices of domestic beer brands.
The Outlook
The outlook for the beer market in Rajasthan is positive. The market is expected to grow in the coming years, driven by the entry of foreign beer brands and the increase in tourism.
The beer brands that have received permissions are well-positioned to succeed in the Rajasthan market. The brands have a strong brand presence and a wide distribution network.
The Rajasthan government is also expected to take steps to promote the beer market in the state. The government is likely to introduce innovative marketing schemes and improve the infrastructure for the beer industry.
Conclusion
The permission granted to the 12 beer brands is a significant development for the beer market in Rajasthan. The entry of foreign beer brands is expected to give a boost to the market and increase competition. The outlook for the beer market in Rajasthan is positive, and the beer brands that have received permissions are well-positioned to succeed.