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Go Digit Case Study

by Koushik Gope
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Go Digit is a digital-first insurance company headquartered in Bengaluru, Karnataka, India.

It was founded in 2016 by Kamesh Goyal, Sanjay Swamy, and Kaushik Sikka.

The company offers a range of insurance products, including motor insurance, health insurance, travel insurance, and home insurance. Go Digit uses technology to provide its customers with a seamless and convenient insurance experience. Customers can buy policies online or through the Go Digit app. The company also offers a 24/7 customer support service.

Go Digit offers a range of Insurance

go-digit-case-study

Go Digit offers Motor, Health, Travel, Business, and home insurance.

Go Digit is one of the fastest-growing insurance companies in India. It has been recognized for its innovative use of technology and its customer-centric approach. In 2022, Go Digit was named the “Most Innovative Insurance Company in India” by the Financial Express.

Go Digit enter into the Life Insurance business on 9th June 2023.

Go Digit Life Insurance

Go Digit Life Insurance is a new entrant in the Indian life insurance market, having been launched in 2023.

It is a joint venture between Fairfax Financial Holdings Ltd and Ashish Goyal, the founder of Go Digit General Insurance.

Go Digit Life Insurance offers a range of life insurance products, including term insurance, endowment plans, and whole life insurance. It also offers a number of riders, such as critical illness coverage, accident benefits, and income protection.

The company’s products are designed to be simple, easy to understand, and affordable. It offers a paperless application process and claims can be made online or over the phone.

Go Digit-Life Insurance is backed by a strong financial partner in Fairfax Financial Holdings Ltd. This gives the company the financial strength to pay claims and to invest in innovation.

The company is also led by a team of experienced professionals who have a proven track record in the insurance industry. This gives customers confidence that their money is in safe hands.

Go Digit-Life Insurance is a new entrant in the market, but it is already making waves. It is a company to watch in the years to come.

Key features of Go Digit-Life Insurance:

  • Simple, easy-to-understand products
  • Affordable premiums
  • Paperless application process
  • Online and over-the-phone claims
  • Strong financial backing
  • Experienced management team

Go Digit Case Study

What Makes Go-Digit Unique And Successful?

Go-Digit is one of the most successful digital insurance startups in India, with over 10 million customers and a market capitalization of over $1 billion.

There are a number of factors that have contributed to Go Digit’s success. These include:

  • Technology-driven approach: Go Digit is a technology-driven company that uses technology to simplify the insurance buying and claims process. This has made it easier and more convenient for customers to buy insurance and has also helped to reduce the time it takes to process claims.
  • Focus on customer experience: Go Digit has a strong focus on customer experience. It has a team of customer service representatives who are available 24/7 to answer customer questions and help with claims. Go Digit also has a number of customer-friendly features, such as a mobile app that allows customers to buy and manage their policies.
  • Innovative products: Go Digit offers a wide range of innovative insurance products, including car insurance, health insurance, travel insurance, and pet insurance. These products are designed to meet the needs of a variety of customers, and they offer competitive premiums and benefits.
  • Strong financial backing: Go Digit has strong financial backing from investors such as SoftBank Vision Fund, Tiger Global Management, and Sequoia Capital. This financial backing has allowed Go Digit to grow rapidly and to invest in its technology and customer service.

Go Digit is a leading digital insurance company in India. It has a strong focus on customer experience, innovative products, and technology. These factors have helped Go Digit to become one of the most successful digital insurance startups in India.

Here are some additional details about Go Digit’s unique features:

  • Instant quotes: Go Digit provides instant quotes for a variety of insurance products. This means that customers can get a quote and purchase a policy in minutes, without having to wait for an agent to call them back.
  • Paperless claims: Go Digit’s claims process is completely paperless. Customers can file a claim online or through the Go Digit mobile app. Once a claim is filed, Go Digit will typically process it within 24 hours.
  • 24/7 customer support: Go Digit offers 24/7 customer support. Customers can contact Go Digit by phone, email, or through the Go Digit mobile app.

Go Digit’s unique features have made it a popular choice for customers who are looking for a convenient, affordable, and reliable insurance company.

Go Digit Business Model

Digital-first: Go Digit operates entirely online, with no physical branches. This allows the company to keep costs low and pass on the savings to customers. In addition, the digital platform allows Go Digit to reach a wider audience and provide a more convenient customer experience.

Simple and transparent: Go Digit’s products and policies are designed to be simple and easy to understand. The company also provides clear and transparent information about its pricing, claims process, and customer service. This helps to build trust with customers and reduce the risk of claims disputes.

Personalized: Go Digit uses data and technology to create personalized insurance products and services for each customer. This allows the company to offer more relevant and affordable coverage. For example, Go Digit’s car insurance product uses telematics to track driving behavior and offer discounts to safe drivers.

Go Digit has been growing rapidly since its inception. In 2022, the company’s gross written premium (GWP) reached Rs. 1,000 crores (US$130 million). This makes Go Digit one of the fastest-growing insurance companies in India. Go Digit is well-positioned to continue its growth in the years to come.

Go Digits Marketing Strategy

The company’s marketing strategy is focused on digital channels, such as online advertising, social media, and content marketing.

One of the key elements of Go Digit’s marketing strategy is its use of online advertising. The company uses a variety of online advertising channels, including search engine marketing (SEM), display advertising, and social media advertising. SEM allows Go Digit to target potential customers who are already searching for insurance products online. Display advertising allows Go Digit to reach a wider audience with its ads. And social media advertising allows Go Digit to engage with potential customers on the platforms they use most often.

Go Digit also uses social media to reach potential customers. The company has a presence on all major social media platforms, including Facebook, Twitter, and Instagram. Go Digit uses social media to share content that is relevant to its target audience, such as tips on how to save money on insurance, stories from its customers, and information about its latest products and services.

Go Digit also uses content marketing to reach potential customers. The company produces a variety of content, such as blog posts, infographics, and videos. This content is designed to educate potential customers about insurance and to position Go Digit as a trusted source of information.

Go Digit’s marketing strategy has been successful in helping the company grow its business. In 2020, the company’s gross written premium (GWP) increased by 100%.

Key takeaways from Go Digit’s marketing strategy:

  • Focus on digital channels: Digital channels are a cost-effective way to reach a large audience.
  • Use a variety of marketing channels: No single marketing channel can reach everyone. By using a variety of channels, you can reach a wider audience.
  • Create relevant content: Content that is relevant to your target audience will be more likely to be read, shared, and remembered.
  • Measure your results: It is important to track the results of your marketing campaigns so that you can see what is working and what is not.

Go Digit’s Funding and Investors


Go Digit has raised a total of $585.6 million in funding over 9 rounds. Its most recent funding was a Series D round on May 4, 2022, for $54.5 million.

Go Digit’s Investors:

  • Sequoia Capital India
  • Faering Capital
  • IIFL Asset Management
  • Peak XV Partners
  • Blume Ventures
  • India Infoline Finance
  • HDFC Bank
  • Axis Bank
  • Aditya Birla Capital
  • Nippon Life Insurance

Go Digit is a unicorn, which means it is a privately held company valued at over $1 billion.

Go Digit’s Funding:

DATEINVESTORSAMOUNT
Jan 2020Faering Capital
TVS Capital Funds
A91 Partners
$84.0m
Valuation: $786m
Jan 2021Faering Capital
TVS Capital Funds
A91 Partners
$18.5m
Valuation: $1.9b
Jul 2021Sequoia Capital
Faering Capital
360 ONE Asset (formerly known as IIFL Asset Management Limited)
$200m
Valuation: $3.5b
Aug 2021Sachin Pillai
Saujanya Shrivastava
TVS Capital Funds
Kunal Shah
Susheel Tejuja
Anil Arora
RS Filmcraft
$16.3m
Valuation: $3.5b
Jan 2022Wellington Management$70.0m
May 2022*Sequoia Capital
IIFL
$54.5m
Valuation: $4.0b
Total Funding$585m

Kohli joined as an equity investor in 2017

Virat Kohli joined as an equity investor in Go Digit in 2017. He is also the brand ambassador for the company.

go-digit-case-study

Kohli is a popular Indian cricketer who is known for his aggressive batting style. He is also a fitness enthusiast and has a large following on social media. Kohli’s investment in Go Digit is a sign of confidence in the company’s future.

Kohli’s investment in Go Digit is a significant development for the company. It shows that Go Digit is attracting the attention of high-profile investors. It also gives Go Digit a valuable endorsement from one of India’s most popular celebrities.

Financials of Go-Digit

  • Gross written premium (GWP): GWP is the total amount of premiums that a company has collected in a given period. Go Digit’s GWP for the financial year 2022-23 was ₹3,243 crore. This represents a growth of 60% over the previous financial year.
  • Net premium income: Net premium income is the amount of premium income that a company has left after deducting commissions and other expenses. Go Digit’s net premium income for the financial year 2022-23 was ₹2,674 crore. This represents a growth of 55% over the previous financial year.
  • Total expenses: Total expenses are the total amount of money that a company spends in a given period. Go Digit’s total expenses for the financial year 2022-23 were ₹1,833 crore. This represents a growth of 45% over the previous financial year.
  • Net profit: Net profit is the amount of money that a company has left after deducting all expenses from its revenue. Go Digit’s net profit for the financial year 2022-23 was ₹841 crore. This represents a growth of 35% over the previous financial year.

Go Digit’s financials show that the company is growing rapidly and is profitable. The company’s strong financial performance is a result of its focus on digital channels, strong customer service, innovative products, and strong management team.

Key factors that are driving Go Digit’s growth:

  • The growth of the Indian insurance market: The Indian insurance market is growing rapidly. The market size is expected to reach ₹25 trillion by 2025. This growth is being driven by a number of factors, including the growing middle class, the rising awareness of insurance, and the increasing penetration of digital channels.
  • The increasing adoption of digital channels: The increasing adoption of digital channels is another key factor that is driving Go Digit’s growth. The company’s digital-first approach allows it to reach a wider audience and to keep costs low.
  • The company’s strong customer service: Go Digit has a reputation for providing excellent customer service. The company has a team of customer service representatives who are available 24/7 to answer questions and resolve issues.
  • The company’s innovative products: Go Digit is constantly innovating and developing new products. The company was the first to offer a pay-per-mile car insurance policy in India.
  • The company’s strong management team: Go Digit is led by a strong management team with a proven track record in the insurance industry. The company’s CEO, Kamesh Goyal, has over 20 years of experience in the insurance industry.

Future Plan of Go Digit

  • Expanding its product range: Go Digit plans to expand its product range to include more types of insurance, such as life insurance and health insurance. The company believes that this will help it to reach a wider range of customers and to grow its business.
  • Expanding its geographical reach: Go Digit plans to expand its geographical reach to other parts of India and to other countries. The company believes that this will help it to grow its business and to reach a wider range of customers.
  • Investing in technology: Go Digit plans to invest in technology to improve its customer experience and to make it easier for customers to buy and renew insurance policies. The company believes that this will help it to attract and retain customers.
  • Continuing to grow its team: Go Digit plans to continue to grow its team of experienced and talented professionals. The company believes that this will help it to achieve its goals and to continue to grow its business.

Go Digit IPO news

Go Digit General Insurance Limited, a digital-first general insurance company in India, has filed its preliminary prospectus with the Securities and Exchange Board of India (SEBI) for an initial public offering (IPO).

The company plans to raise ₹1,250 crore (US$152.1 million) through the IPO, which will consist of a fresh issue of shares worth ₹1,000 crore (US$126.1 million) and an offer for sale (OFS) of 250 million shares by its promoter, Go Digit Infoworks Services Pvt. Ltd., and other shareholders.

The IPO is expected to be launched in the second half of 2023.

The company has appointed Kotak Mahindra Bank, Morgan Stanley, Citigroup, HDFC Bank, and ICICI Securities as the lead managers for the IPO.

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2 comments

Shubham Aggarwal June 10, 2023 - 6:21 am

Good Research and articulation. Well done.

Reply
Koushik Gope June 12, 2023 - 3:40 pm

Thank You

Reply

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