Reliance JioCinema, the over-the-top (OTT) platform of Reliance Industries, has signed a deal with The Pokemon Company to stream children’s shows and movies on its platform. The deal will give JioCinema access to a vast library of Pokemon content, including popular anime series, movies, and specials.
The deal is a major coup for JioCinema, which is looking to expand its library of children’s content. Pokemon is one of the most popular children’s franchises in the world, and the deal is sure to attract new subscribers to the platform.
The deal is also a sign of the growing popularity of OTT platforms in India. The country’s OTT market is expected to grow to $15 billion by 2023, and JioCinema is one of the leading players in the market.
The deal between Reliance JioCinema and The Pokemon Company is a win-win for both companies. JioCinema will gain access to a valuable library of content, while The Pokemon Company will gain exposure to a new audience of potential customers.
Benefits of the deal for JioCinema
- Access to a vast library of popular children’s content
- Attract new subscribers to the platform
- Increase market share in the OTT market
Benefits of the deal for The Pokemon Company
- Exposure to a new audience of potential customers
- Increase brand awareness in India
- Generate revenue from streaming rights
Overall, the deal between Reliance JioCinema and The Pokemon Company is a positive development for both companies and for the OTT market in India.