Royal Enfield, the iconic British motorcycle brand, is likely to invest ₹250-300 crore in its electric vehicle (EV) project. The company is reportedly in talks with multiple global partners for the project and is expected to launch its first EV in 2024.
The investment in the EV project is part of Royal Enfield’s plans to become a global leader in the premium motorcycle segment. The company is aiming to sell 1 million motorcycles globally by 2025 and believes that EVs will play a major role in achieving this target.
Royal Enfield is not the only Indian motorcycle maker that is betting on EVs. Hero MotoCorp, the world’s largest two-wheeler maker, has also announced plans to launch its first EV in 2023. Bajaj Auto and TVS Motor Company are also working on their own EV projects.
The Indian government is also promoting the adoption of EVs in the country. The government has announced a number of incentives for EV buyers, including a subsidy of up to ₹20,000 on the purchase of an EV.
The growth of the EV market in India is being driven by a number of factors, including rising fuel prices, concerns about air pollution, and government incentives. The market for EVs is expected to grow rapidly in the coming years and is expected to reach $15 billion by 2025.
Royal Enfield’s entry into the EV market is a significant development and is likely to boost the growth of the EV market in India. The company’s strong brand name and its experience in the motorcycle industry are likely to help it succeed in the EV market.
Royal Enfield’s latest launched
Royal Enfield launched the Hunter 350 on August 13, 2022. It is a new retro roadster motorcycle that is based on the J-platform. The Hunter 350 is powered by a 349cc, air-cooled, single-cylinder engine that produces 20.2 bhp and 27 Nm of torque. The engine is mated to a 5-speed manual transmission. The Hunter 350 has a claimed fuel efficiency of 35 kmpl.
The prices start at Rs. 1.50 lakh (ex-showroom, Delhi).
Here are some of the key features of the Royal Enfield Hunter 350:
- 349cc, air-cooled, single-cylinder engine
- 20.2 bhp and 27 Nm of torque
- 5-speed manual transmission
- 35 kmpl claimed fuel efficiency
- Round headlight
- Teardrop-shaped fuel tank
- Single-piece seat
- Round taillight
- New instrument cluster with analogue speedometer and digital odometer
- Available in three variants: Redditch Grey, Chrome, and Halcyon
Most selling bike of Royal Enfield
The most selling bike of Royal Enfield is the Classic 350.
It is a retro-styled motorcycle that is powered by a 349cc, air-cooled, single-cylinder engine that produces 20.2 bhp and 27 Nm of torque. The engine is mated to a 5-speed manual transmission. The Classic 350 has a claimed fuel efficiency of 35 kmpl.
Here are some of the reasons why the Classic 350 is the most selling bike of Royal Enfield:
- It is a retro-styled motorcycle that appeals to a wide range of buyers.
- It is powered by a reliable and fuel-efficient engine.
- It is available in a number of variants to suit different tastes and budgets.
- It is backed by a strong brand name and a good dealer network.