Som Distilleries and Breweries Ltd., a subsidiary of Som Distilleries and Breweries Group, has received permission from the Chhattisgarh government to supply its beer brands in the state.
The company’s brands include Som Beer, Roar Beer, and Zing Beer.
The permissions were granted by the Chhattisgarh State Beverages Corporation Limited (CSBCL), the state’s nodal agency for the sale and distribution of alcoholic beverages. The CSBCL issued a letter to Som Distilleries and Breweries Ltd. on August 25, 2023, granting permission to supply its beer brands in the state.
The permissions are valid for a period of one year and can be renewed after that. Som Distilleries and Breweries Ltd. is expected to start supplying its beer brands in Chhattisgarh in the coming weeks.
The company’s entry into the Chhattisgarh market is seen as a major boost for the state’s beer industry. Chhattisgarh is currently the fifth-largest beer market in India and is expected to grow at a CAGR of 10% over the next few years.
Som Distilleries and Breweries Ltd. is one of the leading beer manufacturers in India. The company has a strong presence in the north Indian markets and is now looking to expand its operations in other parts of the country. The company’s entry into Chhattisgarh is a step in that direction.
The company’s beer brands are known for their quality and taste.
Som Beer is a premium beer that is made with imported hops. Roar Beer is a strong beer that is popular among the youth. Zing Beer is a light beer that is perfect for summer days.
Som Distilleries and Breweries Ltd. is expected to give tough competition to the existing players in the Chhattisgarh beer market. The company’s brands are well-known and popular among consumers, and the company is expected to make a significant impact on the market.