Sula Vineyards Limited (NSE: SULA) announced that their iconic Wine Tourism business set new records for visitor numbers, revenues and tastings over the long Christmas weekend.
Over 5,000* visitors entered the gates of Sula on a single day for the first time ever on December 24th. Visitor numbers set a single-day, two-day, and three-day record with over 12,000* visitors from December 23rd to 25th at Sula’s Nashik and Bengaluru wine tourism facilities.
Both December 24th and 25th surpassed the previous single-day revenue record of INR 83 lakhs set on August 13th, 2023. With a new single-day high of INR 85 lakhs, December 24th claimed the top spot. Records were also broken for the highest single-day, two-day, and three-day revenue, with takings from December 23rd to 25th clocking INR 2.28 crores.
Tastings, a major focus of Sula’s wine tourism, also set a record with over 5,300 individual tastings over the 3-day period, a jump from the previous 3-day record of 4,700 tastings over Independence Day 2023.
“It was a record-breaking weekend on all fronts. Revenue, visitor numbers and tastings set new records, showcasing the thirst Indian wine drinkers have for our award-winning wines. It bodes incredibly well for the future of wine drinking in India!”Rajeev Samant, Sula CEO