Hindustan Foods Limited, a leading contract manufacturer in the FMCG and consumer goods sector, announces a significant move to bolster its sports shoe manufacturing business by acquiring a sports shoe manufacturing unit in Kundli, Haryana. This strategic development is facilitated by its wholly owned subsidiary, KNS Shoetech Private Limited (KNS), and is formalized through a Business Transfer Agreement (BTA). The acquisition, valued at approximately Rs. 30.72 crores (subject to closing adjustments), marks a pivotal step in the company’s expansion efforts within the sports shoes segment. In alignment with its earlier announcement in October, where the company unveiled plans to invest up to Rs. 100 crores in the sports shoes manufacturing domain, Hindustan Foods had also disclosed the acquisition of 100% shareholding in KNS. This move underscores the company’s commitment to fortifying its presence in the ever‐expanding sports shoe market. The Indian sports shoe market has experienced substantial growth in recent times, driven by heightened consumer awareness regarding fitness and sports, coupled with an escalating demand for sports footwear that seamlessly combines comfort and style. According to a recent report in a leading newspaper, prominent brands like Puma, Decathlon, Adidas, Skechers, and Asics have exhibited remarkable year‐on‐year growth ranging from 35% to 60% since 2021.