Tata Passenger Electric Mobility (TPEM) and Jaguar Land Rover (JLR) have announced a platform-sharing partnership to accelerate the development of TPEM’s premium pure electric series Avinya. Under the agreement, TPEM will license JLR’s Electric Modular Architecture (EMA) platform to develop a range of new electric vehicles.
The EMA platform is a dedicated electric vehicle platform that is designed to be flexible and scalable. It can be used to underpin vehicles of different sizes and segments, from SUVs to sedans. The platform is also designed to be highly efficient, with a focus on range and performance.
TPEM plans to use the EMA platform to develop a range of new electric vehicles that will be positioned as premium offerings. The first vehicle to be launched on the platform will be the Avinya, which is a concept car that was unveiled earlier this year. The Avinya is a large SUV that is designed to offer a luxurious and comfortable driving experience.
The partnership between TPEM and JLR is a significant move for both companies. It will allow TPEM to accelerate the development of its electric vehicle portfolio, while JLR will gain access to TPEM’s expertise in the Indian market. The partnership is also a sign of the Tata Group’s commitment to electrification. The group has set ambitious targets for the electrification of its vehicle portfolio, and this partnership will help it to achieve those goals.
The platform-sharing partnership is expected to benefit both companies in a number of ways. For TPEM, it will allow it to develop new electric vehicles more quickly and efficiently. The EMA platform is already well-developed, which will save TPEM time and money. The platform is also highly scalable, which means that TPEM will be able to develop a range of different vehicles on the same platform.
For JLR, the partnership will give it access to TPEM’s expertise in the Indian market. JLR is planning to expand its presence in India, and this partnership will help it to better understand the needs of Indian consumers. The partnership will also give JLR a way to reduce its costs of developing electric vehicles.
Overall, the platform-sharing partnership between TPEM and JLR is a positive development for both companies. It will allow both companies to accelerate the development of their electric vehicle portfolios and achieve their electrification goals. The partnership is also a sign of the Tata Group’s commitment to electrification and its desire to become a leader in the electric vehicle market.